Their investment valued the company at $500 million then. In October 2014, Reddit raised $50 million in a funding round led by Sam Altman and including investors Marc Andreessen, Peter Thiel, Ron Conway, Snoop Dogg, and Jared Leto. In 2011, Reddit became an independent subsidiary of Condé Nast's parent company, Advance Publications. Condé Nast Publications acquired the site in October 2006. Reddit was founded by University of Virginia roommates Steve Huffman and Alexis Ohanian, with Aaron Swartz, in 2005. adults aged 30 to 49 years, regularly use Reddit. adults aged 18 to 29 years, and 14 percent of U.S. About 42✤9.3% of its user base comes from the United States, followed by the United Kingdom at 7.9–8.2% and Canada at 5.2–7.8%. Īs of September 2021, Reddit ranks as the 19th-most-visited website in the world and 7th most-visited website in the U.S., according to Alexa Internet. Moderation is also conducted by community-specific moderators, who are not considered Reddit employees. Although there are strict rules prohibiting harassment, it still occurs, and Reddit administrators moderate the communities and close or restrict them on occasion. Submissions with more upvotes appear towards the top of their subreddit and, if they receive enough upvotes, ultimately on the site's front page. Posts are organized by subject into user-created boards called "communities" or "subreddits", which cover a variety of topics such as news, politics, religion, science, movies, video games, music, books, sports, fitness, cooking, pets, and image-sharing. Registered members submit content to the site such as links, text posts, images, and videos, which are then voted up or down by other members. "Instead, our video adopters so far have been creating and sharing videos to engage within their specific Reddit communities, as an organic extension of conversations already happening on each subreddit."Īrs Technica and Reddit share a parent company in Advance Publications.Reddit ( / ˈ r ɛ d ɪ t/, stylized as reddit) is an American social news aggregation, web content rating, and discussion website. "We found that the most engaging types of video weren’t coming from popular users trying to establish their individual brands, as you might see on other platforms," Reddit's blog post detailed. Reddit also found that users participating in the native video beta test used video to extend conversations rather than build "individual brands." Reddit is entirely based on community rather than individual users (like YouTube is), and those subreddits are clear categories for advertisers to target. Reddit is a very different kind of social network from Facebook, or even YouTube, but that could work in its favor if the company starts selling ads on its videos. Reddit's native video hosting comes just after Facebook announced Watch, its new video platform for original video content. Reddit's video product manager, Emon Motamedi, said the company wouldn't rule out pre-roll or other types of video advertising going forward. According to a Variety report, Reddit has already been experimenting with different types of video advertising, but new native videos posted to the site won't have any ads on them for now. What do companies want when users spend more time on their site? Advertisements. Not only does native image and video hosting make it easier for users to upload and share content to their favorite subreddits, but it also cuts the amount of time users spend on third-party sites. Reddit gave the same treatment to images last year when it cut ties with its longtime partner Imgur in favor of native image hosting. It was previously a hassle for users to post a video to Reddit, and the viewing experience wasn't seamless.
Reddit's blog post cites user experience as one of the main reasons for its new native video hosting. On mobile, the video player remains at the top of the page while the bottom-half is scrollable. On desktop, the video player will shrink and stay at the top of the page so you can scroll through comments. Since Reddit's core is its communities, the company made it so you could watch videos and read posted comments at the same time.
You can even make gifs out of your videos by using Reddit's new MP4 converter, and videos uploaded through the mobile app can be trimmed to show only the most important part. Videos must be either MP4 of MOV files, and they can be no longer than 15 minutes. Users can upload pre-recorded videos from their devices on the Reddit mobile app, you can shoot videos to upload immediately by giving the app access to your camera. Native video uploading is supported on both the desktop and mobile versions of Reddit.
Further Reading Reddit forsakes Imgur with launch of native image upload tool